- Slice has added new tiered packages to its platform for independent pizzerias, including “basic”, “premium” and “complete” models, each offered in a fixed cost-per-order model, according to the press release.
- The core elements of Slice include the model, the Slice app, Slice rewards, and a list in Slice marketing. Premium and full models include online ordering access, a customized website, increased search rankings, automated loyalty marketing and an “order anywhere” network. Complete also includes the POS system Slice Register, Slice Payments and Slice Driver Management. Pizzeria operators can also level up to a complete point-of-sale system that combines online and offline ordering.
- These new packs are the latest in many other features introduced by Slice over the past few months. For example, Slice introduced Slice Register for pizzerias in March and added Slice Payments and Slice Delivery Management in June.
Slice’s new pricing model gives operators the flexibility to scale up or down based on their current needs. The platform claims that its fixed cost-per-order model saves partner pizzerias over $265 million, which would otherwise go to commission fees if processed through a third-party delivery app.
Slice’s marketing support and technology offerings also imply that the future of delivery platforms will go beyond fulfillment of delivery – a trend reflected by DoorDash’s tiered commission fee structure where higher levels offer more marketing benefits such as access to the DashPass loyalty program.
Slice’s successive new feature launches are the product of recent funding, with $40 million in April and $43 million in May 2020. Slice uses this funding to try and level the playing field between the big pizza players and the 16,000 independent pizzerias. its platform.
Big players like Domino’s and Papa John’s have been successful during the pandemic thanks to their strong digital infrastructure. For example, Domino’s same-store sales in the US increased nearly 20% in the second quarter. Ritch Allison, Domino’s CEO, said in an earnings call that his company and other big players are taking market share from independent pizzerias.
However, PMQ reported that total sales of independent pizzerias rose 0.58% from October 2019 to September 2020. A September 2020 report from BTIG also notes that independent pizza operators in Slice have doubled their weekly sales during the COVID-19 crisis. Slice’s new tiered pricing structure could provide an even greater boost to these operators by offering marketing advantages previously monopolized by the big pizza players.