We are witnessing a period in which food deliveries are undergoing a significant transformation. Companies that want to keep up with the pace of time are competing with each other in order to increase customer satisfaction and provide a fast service. Taking advantage of innovations in this race also requires skill to reduce expenses. At this time when online orders are at their peak, we now have a new concept: Cloud Kitchen
Cloud Kitchen; A new concept, also called ghost kitchen, virtual kitchen or dark kitchen. This concept is only used by companies that sell food by delivery. So in these kitchens, food is only cooked for delivery. Foods cooked in this way can only be consumed in other areas.
The concept of cloud kitchen entered our lives with the rise of companies serving cloud kitchen software solutions, especially with the pandemic. With this idea of distribution channels, it is aimed for food businesses to easily connect with their customers and to deliver fast meals. When we look at the increase of such initiatives and their service quality recently, we can say that this concept can solve the speed problem significantly.
One of the important pillars of this concept is online food platforms. With the rise of these platforms in digital, face-to-face contact between the restaurant and the customer has also disappeared. Now, customers can choose the menu they want from the restaurant they want with a single click and pay as they wish.
In the cloud kitchen concept, food technology and new marketing techniques are used in order to reach challenging masses and provide a healthy service. Not having to provide seating and waiting areas for customers also reduces costs. In addition, service personnel expenses are also eliminated in this way. All of these factors we have listed here increase the capacity of companies to address the growing food distribution market and reduce the general expenses of restaurants.
One of the advantages of the cloud Kitchen concept is its mobility. Thanks to this concept, companies can easily experiment with menus, new brands, and campaigns. This mobility enables delivery kitchens to try out a completely different menu or concept in a short time.
It is possible to find answers to questions such as how to setup a cloud kitchen, which can be reached by those who want to set up a cloud kitchen for companies and consumers, on the sites. You can also find many companies that provide cloud kitchen software services for cloud kitchens.
The idea of a common cooking facility with different restaurants, their own staff, and stoves stands out as a highly innovative approach. Considering that the experience of eating at home has gradually increased in the last five years, we can say that the Dark Kitchen concept will become more widespread in the coming period.It seems that we will see many innovations in this new period in which the world is in.